Social media presents a great opportunity for artists’ exposure. Well-known artists are using different types of social media platforms for effective promotion. You may be wondering why famous artists especially musicians are still promoting their music on various social media platforms such as Instagram and Facebook. The answer is that these platforms provide easy and wide exposure as well as effective interaction with one’s audience. Thus, it’s perfect for emerging musicians to promote and target the right audience for their released music. Social media platforms have been responsible for the most successful strategies for music promotion. Why! – simply because music is heavily used in stories and reels. There is no single photo or video that isn’t accompanied by a piece of music. For music to get the right exposure, these social media platforms provide their s with algorithmic free features like using hashtags for organic growth. If you are an musician, you have to learn how to correctly use hashtags efficiently!
First, you have to:
- Use Hashtag Generator Tools:
Correctly using hashtags may aid your content gain more organic exposure and interaction. For instance, one hashtag can bring you nearly 13 percent more interaction on Instagram. Using hashtags generators provides you with accurate music hashtags for your target audience. You don’t have to make a thorough research about the types of hashtags that you should use for your post. You can just type in the search bar the type of music that you produce, and it will generate several various hashtags that are accurately effective. The research on these tools can be customized based on geographical preferences as well as other important features. Hashtag generator tools can save you money and time. You can look on the internet for the best tools; there are both free and paid versions of these services.
- Create A Custom Hashtag:
As an artist, you are required to have your hashtags. Thes hashtags represent you and your music or albums. Every track and album should have a hashtag of its own. The hashtag should be the name of the music piece for more relevance. Adding to this, you should have the artist-name-hashtag that you will constantly use on every music-related post, on current projects and future ones. Creating a custom hashtag will entail building your artist identity.
- Respond To People Who Use Your Hashtag:
As mentioned above, you should always insert a hashtag that presents you or your group. This hashtag can be your name or your AKA. You should also create a hashtag for your song or album and persist to use it in relevant posts. This comes in handy when fans mention you or your music using those custom hashtags on their posts, reels, or stories. Thus, when fans and listeners use your hashtags, you need to respond to them. This will leave a positive impact on your audience as well as give you the chance to expand more through your humble interactions.
- Find Trending Hashtags:
As a successful musician, you should be able to conduct thorough research on trending hashtags. Trending relevant hashtags can be your breakthrough to being one of the most well-known artists with relevance to that particular trend. Trends are what the majority of music listeners are watching at that particular time. You have to seize every opportunity to get more exposure. Therefore, leave a space for a couple of trending hashtags on your music posts.
- Don’t Use Irrelevant Hashtags:
One of the most common mistakes for musicians with hashtags is falling into irrelevancy. Irrelevant hashtags are like cancer for post-exposure and here is why! Using irrelevant hashtags and stuffing them in your post will not get you anywhere. Forcing hashtags in your posts will only weaken your credibility as a musician. It will maybe target the wrong audience for you that will find your content to be none of their interest. For example, if you are a rapper, you should not use hashtags that say “#rockmusic” just for the sake of wider exposure. This will make rock fans that stumble on your post quickly swipe, not showing interest. This will lead to the failure of your post according to the algorithm of the most known social media.
Image by Irfan Ahmad from Pixabay
