The gaming world has become something of a cultural phenomenon, shaping the way we play and socialising but also how music is consumed.

There has never been an industry quite like the relationship between gaming and music, a natural match given that games are now considered one of the leading platforms for promoting new music.

This has totally reshaped music trends and is currently redrawing every little thing in regards to the manner by which artists, labels and producers look at promoting tunes.

Community Building and Fan Engagement

From self-reporting data, we also know that gaming produces very powerful communities which frequently overlap with those of favourite artists or bands.

It is creating a new canvas for the way we can engage and build communities of fans around music:

Gamification of Music

Artists are gamifying music releases by adding challenges, quests or incredible in-game content to boost their digital soundtrack.

This not only keeps fans interested but serves as an invitation for players to engage with the artist in creative ways.

For example music is the theme of the missions in “Beat Saber” and players can buy themed packs including popular artists.

Music and Esports Partnerships

The advent of esports has also brought new avenues for music promotion.

Live music performances, soundtracks and theme songs are also often associated with esports events, helping expose new tracks to listeners.

Riot Games’ partnership with artists for thematic songs and virtual groups such as pop quartet K/DA, are a low-key example of how the worlds of music and gaming can blend.

Community-Created Content

A lot of games such as Mario Maker encourage generated content and this includes music.

However, roblox where players can create worlds to their own specifications and will usually insert music into those experiences.

This kind of relaxed creativity promotes connections between artists and fans in the music, and by extension to the game itself.

Not only that there are many money making gaming hubs that have some good in-game music that create an engaging environment for players.

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Gaming as a Platform for Music Discovery

Gaming is one of the biggest cultural and economic forces in the world, with hundreds millions gamers all over the globe.

This massive audience creates an incentive for music discovery, which then establishes gaming as a primary channel to reach potential new fans.

Games can house comprehensive soundtracks that even involve music from notable mainstream acts, as well as rising folks faves.

Interactive Soundtracks

Unlike radio or streaming services, with video games the music serves vital functions in an immersive environment that plays into your experience of playing a game.

Given how much time gamers can spend playing, the opportunity to listen to an expertly crafted playlist that enriches and enhances your experience of a game’s narrative.

In-Game Concerts and Events

Virtual concerts within games, like Travis Scott’s “Astronomical” concert in ‘Fortnite,’ indicate that there is an enormous platform for music discovery through gaming.

With millions of players taking part in these events, artists are truly reaching the world with an exciting and different means to share their music.