It shouldn’t come as a surprise that according to Grand View Research, the casino industry has already exceeded $19.11 billion and could continue growing by a CAGR of 12.2% within the next few years. This industry is very adaptive and often takes advantage of the popularity of things like rock music to increase its appeal.
And clearly, the relationship between these two industries does not seem to be dying any sooner. So, if you want to learn more about how casinos like Goldenbet can benefit from rock music and vice versa, you have come to the right place. This article will provide examples and relevant statistical information that will only leave you more informed.
How it has been in the past
Casinos became exceedingly popular in the mid-19th century. Incidentally, jazz music was also growing in popularity at this same time, a trend that the casino industry took advantage of. You could see pre-recorded sounds by several famous jazz musicians, including Louis Armstrong, and many others featured in these places.
Because of this trend, music became a very important part of the gambling experience. Casinos would no longer just play pre-recorded music but also feature live musicians to create an atmosphere. This provided good grounds for the penetration of the rock music theme into the industry in the 1970s.
Similarly, rock artists started to embrace the picture of casinos, roll of the dice and card games. For many artists, these pictures represented themes of excess and rebellion. A good example is The Eagles’ 1973 song, Desperado, which highlights the twin of risk and solitude. While it doesn’t focus specifically on gambling, it highlights a gambler’s juggle between glory and ruin.
Similarly, Bob Seger reveals how players live for the excitement of the game through “Still the Same” (1978). Surprisingly, the song hit number 4 on the US Billboard Hot 100 chart, pointing to how widely people appreciated gambling themes in rock music.
Improving immersion
Can you even imagine yourself stuck on a first-shooter game with no soundtrack? Well, for most people, the answer is no. As online casino games have become more popular, the need for realistic experiences has also been increasing. Gone are the days when players would not mind interacting with very simplistic games.
Modern players want online games to be able to mimic real-world experiences if they have to remain connected. This is why developers have been integrating rock music themes to increase player immersion. And mark you: if players have great experiences with your game offerings, they will be likelier to speak about your platform to their friends.
In fact, studies show that 72% of consumers normally speak to at least six people about satisfying encounters. This explains the rise of thematic slots like Guns N’ Roses, released by NetEnt in 2016. It features the band’s music, custom-designed symbols and bonus rounds where players can interact with the band’s imagery and hit songs like Sweet Child O’ Mine.
For rock fans new to the gambling industry, such games make things more relatable and encourage exploration. Another example is KISS: Shout It Out Loud, which was inspired by the legendary rock band KISS. Featuring the band’s famous makeup and stage personas, it makes slot games more appealing to rock music fans.
Branding strategy
Do you know that according to YouGov, rock is the most favourite genre for about 48% of listeners in the US alone? This puts it ahead of pop music, which has about 40%, and country (33%). If you add this to the number of those who love the genre across the world, you will get a significant number that you may want to utilise.
For instance, if we consider the US population of about 340.1 million, 48% gives you at least 163 million. At a time when acquiring customers has become more challenging, you definitely would want to appeal to such audiences. We have already highlighted how operators are incorporating games with rock music themes.
Another way is to integrate rock music into every aspect of a casino’s branding. Interestingly, some resorts in Las Vegas have implemented this. Some even adopt guitar-shaped architectures, which could help attract a cloud that may not have otherwise considered a casino experience.
For rock music artists, partnerships with gambling companies can also be handy – they provide a great opportunity for new audiences to discover them. For instance, just recently, some Las Vegas casinos signed rock artists, including Wayne Newton and Motley Crue, for residency. This would allow them to reach audiences that have never heard about them, which increased their popularity.
What is our final word?
There’s no denying that rock music and casinos can benefit from each other. For instance, rock music has many fans, so online casinos can capitalise on that by including games with rock and metal themes to increase their appeal to these audiences.
In the same vein, rock artists can take advantage of casino partnerships to reach new audiences. As if that’s not enough, music can help improve player immersion. By effectively adding engaging metal scores to their casino games, developers can tighten their storylines more, making them more appealing.
And since competition in the casino industry is increasing daily, we may see more operators and developers turn to this music genre to improve their edge.
Photo by Pavel Danilyuk via Pexels
