By Norse, the people behind the very successful London By Norse event, have announced they are launching their own record label!
Comments Einar Selvik and Ivar Bjørnson on the new label:
“Whether or not it is booking a concert or releasing an album, my experience with Wardruna is that since it does not really fit into any defined genre or «fixed machinery», but branch out into a multifold of them, it demands special attention and effort to meet its potential and needs. So for many years now my wish and vision has been to, at some point, create a label for my own as well as other carefully selected music and art that would be flexible and also resourceful enough be able to handle each unique project on it´s own premises and adapt to its needs rather than squeeze everything into the same machinery. The time has come for realization and I feel very exited about venturing into this together with dedicated people I hold in high esteem both personally and professionally”- Einar, Wardruna
” I am thrilled and proud to be part of the brand new tribe that is By Norse Music. Firstly, I still believe in “the record label” as a highly relevant entity. If a label is flexible, innovative and adapted to the new reality – it can more than ever act as a powerful catalyst for great art. I know we do just that. Secondly, working together with the partners most akin to my own business philosophy – integrity, not being an asshole and working very hard – is inspiring and brings out the best in me! Thirdly, going on this trip (psych reference!) with the best of friends is not only a good idea; it is also lot of fun!”- Ivar, Enslaved
Founded by Einar Selvik (Wardruna) and Ivar Bjørnson (Enslaved) together with Simon Fullemann (AISA), the label’s first release will be the Wardruna album: Runaljod – Ragnarok in October of this year.
This fall Wardruna will complete the circle and release the final part of the Runaljod trilogy. Runaljod – Ragnarok is the very much anticipated third part of the release, following Runaljold – Gap Var Ginnunga in 2009 and Runaljod – Yggdrasil in 2013. One of the songs from the album was recently released on the official By Norse websites and was met with great enthusiasm. The final album in the Runaljod Trilogy will be released this October on several different formats.
The first release concert in Norway will be held in Oslo, January 2017. Tickets are available at the following link: www.ticketmaster.no/event/
