We just had to share this one with you in case you hadn’t seen it. Manufacturers of mid-range laptops, Lenovo, have partnered with the band Iron Savages (who are apparently real, but the only mentions of them that we can find are in reports of this story…) for an ad campaign running in Sweden and Finland. The campaign is aimed at metalheads (obviously) and gamers. We assume both are fairly widespread in those countries.
The adverts revolve around Iron Savages taking the text of genuine product reviews and turning them into short, loud, scary heavy metal tracks.
Blame Swedish advertising agency Ehrenstrale for this one! We’re aware of two adverts you can enjoy and they’re pasted below…
