The Underground Music Conference goes on the road

One place for artists and bands to get an edge for free is the Underground Music Conference. The UMC is hitting the road this April, taking this valuable event and bringing a tour bus of guests to Glasgow at Stereo Monday April 9th (other dates listed below).

The UMC offers an invaluable opportunity to get the lowdown on what’s happening in the growing underground music scene, as well a chance to network and make useful s. Artists, bands and songwriters can all benefit from the conference as it continues to move forward as its facilitators and guest speakers meet and speak with bands, listening to what they need and want, then tailor the delivery.

“The underground rock scene has really kicked off,” says Bruce John Dickinson. He should know as former guitarist of Little Angels and Colour of Noise. He continues:

It feels like the audience and the bands have reclaimed their own music, and it’s existing outside normal media. It’s social media and it’s bands talking to each other, generating the interest, developing a large community, and with this community comes self-sufficiency. Everywhere I look I see talented bands hitting a wall because they don’t know where to turn for help and advice. Our job is to the dots and help get new music heard.

Terri Chapman of Rock People Management agrees:

The Underground Music Conference is exactly what this industry has been missing, finally the emerging acts of this thriving scene are getting some professional high end and FREE advice! The first Underground Music Conference was extremely successful: I came away from it having signed The Rocket Dolls and they are doing amazing things, already including playing Ramblin’ Man on the Rising stage this year.

Claire Lloyd, of Central Press, stresses the importance of smart strategy and tactics in the music business, and making the right s.

It may sound like a fortune cookie, but it you fail to plan, you’re planning to fail. Even if you’ve got great material and performance, you’ll get far better exposure and results by smart planning and making the right connections. I’m very much looking forward to giving a help in hand to bands and artists trying to navigate their way in today’s fast-evolving music business.

Guest speakers include:

  • Bruce John Dickinson (Little Angels, Colour Of Noise)
  • Mark Clayden (Pitchshifter)
  • Ben Ash (Ex Carcass)
  • Sara Leigh Shaw (The Pearl Harts)
  • Damian Keyes (DK Music Management)

Topics covered at the Underground Music Conferences include: Self and DIY Management; how to finance your band and projects (covering crowd funding, grants, and traditional record deals); planning your career within the industry, and going from local to national level; PR, social media and networking. What’s more the UMC helps bands make s with labels, managers, PRs, distributors, merchandisers, etc. – s that will make a difference. The pilot has already led to some amazing hook-ups, notably the Rocket Dolls g to Rock People Management and Saint Apache working with 9 Lives Management.

Bruce recently announced the launch of Bruce’s New Music Show on Hard Rock Hell Radio and is looking for the newest and most exciting new music out there which deserves to be heard and bring to a new audience.

You can submit your music via the station website here for Bruce and the full team to peruse for airplay and email a track, biog etc. to [email protected] if you want send to George at [email protected]

Tour dates:

  • Thursday 5th April – The Exchange – Bristol (Evening Event)
  • Friday 6th April – The Garage, London (Evening Event)
  • Sunday 8th April – Leill, Sheffield (Afternoon Event)
  • Monday 9th April, Stereo, Glasgow (Evening Event)
  • Tuesday 10th April, Limelight 2, Belfast (Evening Event)

The UMC takes place at Stereo, Glasgow 9th April – Doors 18:15.

Get your chance to get up to speed on the brave new world of Underground Music and learn what’s needed to succeed on the new frontiers at the Underground Music Conference. For further details, and to reserve places at these amazing free events, email Claire Lloyd at [email protected].

This event is ed by Cloven Hoof, Bareknuckle Pickups and Pledge Music.

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