Noisepicker share the remarkable video for “Chew” ahead of the release of their second record, The Earth Will Swallow The Sun, out 21st March 2025 via Exile on Mainstream. Album preorders are available now via the band’s Bandcamp and via Exile on Mainstream’s webshop.
The band share a video for track, “Chew” about which Armstrong says:
7/8 groove and a mountain of fat chugs. Splattered with disgust at the human form displayed in the mirrors. ‘Chewed up and spat out’ as the chorus declares. The result of generations of human failure through self interest. ‘So sick and tired of that stupid grin’. The only logical solution: destroy it.
The two of us live on opposite sides of the country, which makes getting together tricky at times. To the point where we never rehearse. Apart from two songs, we had only played the entire new album together when we entered the studio to record it. And those two tracks were only ever played during soundcheck, an hour before we played them live. Which probably explains a lot! This means we need to be ‘inventive’ when thinking about videos, basically making sure that we are not the main focus of them. We grab footage of each other when we can and store it up in case it’s needed. That’s where the puppet idea came from. I couldn’t get us both in the same room, so I had to improvise. I think it actually makes for a better video! The song is about hating what you’ve become after chasing the expectations of an unfulfilling society, and only realising you’ve been had when it’s far too late. You’ve been played. Like a puppet on a string. Enjoy!
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Header image by Jerry Deeney
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