Chart-topping, multi-platinum band Shinedown have released a monster of a music video for their #1 song “Dance, Kid, Dance.”
The music video, which was filmed in Brooklyn, NY, brings the viewer into a dark underground world of pure rock fervour and dance. The video opens up with concert goers trying to break into a vending machine to take “the pills (that) will make you dance” and builds into a nonstop crescendo of rock and pure adrenaline. Not to mention, the video features the of Shinedown doing exactly what they do best – bring high energy with a killer live performance.
On the new music video and its creative vision, frontman Brent Smith said:
For the video, we really wanted to focus on the dancers. Every one of them brought so much energy to the set, and it was amazing to watch and be a part of. The song doesn’t let up, so it was super important that our performance as a band matched the intensity of the choreography. When it came to the location, everyone agreed that NYC was the place. The backdrop of the city, and the authenticity of the dance culture was extremely important. One of the coolest things about the video for us as a band, is that every time you watch it you see something new, and exciting. We had an absolute blast making it and we hope the fans love it as much as we do.
The video was directed by Lewis Cater, choreographed by Julissa Bond, and edited by Samuel Halleen.
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Header photo by Ebru Yildiz
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